By Raan & Shea Parton
Photos by Anastasia Ross, Yolanda Edwards, Etc.
We're excited to release our brand-new Customizable Striped Petite Market Bag!
We tapped our longtime friend, the avid traveler and editor-at-large Yolanda Edwards of YOLO Journal, to help design these limited edition, summer-inspired bags. She pulled from the palette of coastal awnings and umbrellas from some of her favorite off-duty escapes, and we think you'll be delighted with the results.
Below, Yolanda shares the motivation behind her new magazine and this Apolis collaboration.
Who are you?
Founder of YOLO Journal, a new travel quarterly, creative director of Wm Brown, and a creative consultant.
Why start a new magazine today?
I believe people still enjoy the printed magazine experience – I just think the legacy publisher model is unfortunately a bit broken. I want to make a travel magazine that speaks to the kind of info I think people are really looking for. Visually driven, not too much nitty-gritty info junking up the pages, because I assume people will Google whatever they are really interested in going deeper on. And information coming from people who really know the places, have great taste, and insatiable curiosity.
Why collaborate with Apolis?
I love my Apolis brothers, what they do, what they stand for... and doing anything with them is a huge honor for me.
Check out the images below of Yolanda, her adventures, and brand-new Customizable Striped Petite Market Bag on September 8th!