By Shea and Raan Parton
Photos by Willys Detroit
Apolis: Nomad Market is a traveling installation featuring Apolis’ collection, stories & films. The goal of our Nomad Market is to bring the inspiring talents & stories of our global artisans to a local marketplace. Since October 2012, Nomad Market has passed through the local neighborhoods of: Steven Alan (Chelsea, NY), Hickoree’s (Brooklyn, NY), Need Supply (Richmond, VA), Tenet (Southampton, NY), and Journal Standard (Shibuya-ku, Japan). We have been so thankful for the global response to Nomad Market and all the new friends we have met along the way! In an effort to visit more neighborhoods this year we are keeping the current international installation inside Journal Standard and we are opening a second domestic Nomad Market inside Willys Detroit.
We have always been attracted to the city of Detroit and the recent efforts of the Shinola team to reinvigorate a storied American brand within a storied American city. The Shinola team is responsible for the new 2,900 square foot Willys Detroit retail space with exposed brick walls and ceiling. We recently caught up with Shinola Creative Director, Daniel Caudill, to help all of us better understand the future of retail in Detroit and the vision for their new retail space:
Why this neighborhood and any historical backstory on the building?
We chose the location for the new Willys Detroit store on West Canfield, because it’s right at the center of a growing retail and residential district in the Midtown Detroit neighborhood. Willys is also situated in the same building where our flagship Shinola store is located. We named the store “Willys” because the entire building that houses the store and other businesses, was originally the former warehouse and dealership for the Willys Overland Motor Company. Today, one part of the building offer residential lofts and the other side consists of restaurants and other small businesses.
Long term vision for Willys Detroit?
Willys is an innovative shop concept, so our design will evolve as we introduce and embrace the personality of new brands in the store. We look forward to not only spotlighting local Detroit and Michigan-based brands, but also featuring a large number of American brands from across the country - many of which will be in this market for the very first time.
Willys Detroit is the exclusive location to find Apolis' new Detroit market bag. The Detroit market bag is our 75th City Series market bag, connecting regional retailers with our global advocacy work and helping to create consistent employment for artisans in rural Bangladesh. We are proud to add Detroit to our Local + Global campaign and if you’re in Detroit on Friday, June 27th, join us for the opening of Apolis: Nomad Market within the Willys Detroit retail space.